剑桥商务英语高级阅读模拟题指导训练SetYourselfUpInTheTravelBusinessIsthereanyplaceintheworld’sbi下面是小编为大家整理的剑桥商务英语高级阅读模拟题指导训练2篇,供大家参考。
剑桥商务英语高级阅读模拟题指导训练篇1
Set Yourself Up In The Travel Business
Is there any place in the world’s biggest and fastest-growing industry for someone starting up in business on their own? The answer, it seems, is a definite ‘yes’. __H__. As the holiday and tourist business is growing by at least 10 percent a year, the prospects for small independent travel agents with flexible markets and low overheads have never been so bright.
No wonder next year will see a record number of independent start-ups – at least 10,000, according to one estimate. __9__. They will benefit from computer technology, which means they on longer need retail shops in order to operate as travel agents. At least 50 per cent of independent operators are already home-based, linked by computer to booking centers, ticket wholesalers and database services, which can cut prices by half, compared to the main travel agent chains. __10__. If they do, these dynamic independents become like mini tour operators, creating their own packages from other people’s holidays, rather than just selling a standard holiday out of a brochure for only 10 per cent commission.
The biggest problem with running your own travel company can be to generate enough income to make it possible to apply for a license to sell air tickets direct. __11__. However, many independents are quite happy with this system. The brokers are fully bonded and therefore your customers are well protected. At the same time, you can still get good rates of commission. Even part-time agents securing around ten bookings a month can earn around $1,000 a month. __12__.
An even greater income than that is possible with the right kind of specialization. Business and sports travel are particularly lucrative. __13__. One way to get this kind of deal can be to approach companies in your area direct and offer to cater for their corporate and leisure travel needs. You may be able to improve on their existing deals, especially if they are currently dealing with one of the larger travel companies. __14__. In fact, your only problem may well turn out to be that you become so successful selling holidays you never have time to take one yourself!
A Such big companies may have 75 per cent of the travel business, but there’s plenty left for the smaller operator, particularly if they specialize.
B This could be five times as much if you make it your only job.
C Their low overheads should mean they are able to undercut their competitors.
D These will range from part-timers to full-time freelance travel brokers.
E Otherwise you have to work through brokers and computerized distributors who all take their cut of the profit.
F Even so, you need to ensure the staff have the right training.
G For example, there are agents offering exotic conference locations or parachuting in the desert.
H In fact, there’s never been a better time to try your luck in the travel trade.
使用返指方法一：9，11，14。
使用返指方法二：13。
使用返指方法三：12。
使用返指方法四：10。
重要词汇和表达：
Overheads; start-up; wholesaler; dynamic; brochure; broker; bonded; secure; specialization; undercut; distributor; exotic; parachuting;
小资料：
10 Reasons Why You Should Have a Prestige Home Travel Business?
Easy to Get Started - Work Actively or Just Refer Clients
Great Way to get Extra Cash or a Full Time Income
Fun and Lifelong Activity
Ideal Post Retirement Business to Stretch Your Dollar
Travel Agent Only Discounts
Ideal Internet Business
Get Paid Everytime You Travel
Incredible Tax Benefits and Deductions
Work Part or Full Time
Enrich Your Lifestyle as a Member of the Travel Industry
剑桥商务英语高级阅读模拟题指导训练篇2
重要语法：篇章构成的技巧(Techniques in Making Texts)
人们讲话或写文章时，常常要把前后讲的或写的内容加以联系。联系的方式有几类，它们为语言的应用提供粘合(cohesion)。取得粘合常用的方式是返指(referring back)已经提及的事项。取得粘合的另一方式就是预指(referring forward)将要说及的事项。
篇章构成的技巧非常适用于BEC阅读第二项。下面结合考题向大家具体介绍：
Exercise One
Wall Street Thinks Planet Is Set On $4bn Bid For Grape
Grape Computer was yesterday the target of speculation about an imminent $4 billion takeover by Planet Microsystems, the new power in the computing world. __H__. Grape and Planet remained silent about a possible alliance, but Grape shares leapt on Wall Street, the New York stock market, in anticipation of a bidding war.
Grape has been at the center of takeover rumors for months, as its financial fortunes have worsened. __9__. As a result of this poor financial performance, the company has also announced that it is making up to 1,300 employees redundant.
Losses during the normally lucrative Christmas period had analysts on Wall Street wondering whether Grape could survive. __10__. With falling demand for its products, and increasing competition, it seems unlikely that the ailing company will be able to survive another year unaided.
Under Andrew Whiting, its chief executive, Grape has been troubled by mistakes and misjudgments. Senior management are regarded as responsible for a series of costly miscalculations about product marketing and corporate strategy. __11__. Computer experts have also been quick to criticize Grape’s technical program: spending on research and development was cut at a time when other companies were bringing out innovative new products. __12__.
According to the Wall Street Journal, Planet’s chief executive, David Murray, has been meeting “around the clock” with aides putting the finishing touches on an offer to acquire Grape, which is based in Cupertino, California. __13__. On Wall Street today, Grape shares were up $1 to $32.25, as dealers anticipated a bid by Planet for its troubled rival.
Planet Microsystems, based in Mountain View, California, has been pursuing Grape since September, but talks were suspended two weeks ago as Planet waited for Grape shares to drop. __14__. As such, they have now taken over the position held by Grape in the 1980s.
A. It is Grape’s failure to keep up with the latest technical advances which has been seen as crucial to their downfall.
B. “If you can’t survive at the time of year when the retail market is at its strongest, something’s really wrong,” said one market analyst.
C. Such an acquisition would come in the form of a share swap valued at about $4 bn-or roughly $33 per Grape share.
D. A producer of workstations-powerful desktop computers used mainly in research and engineering, Planet Microsystems is the rising star in the computer world.
E. The result has been shrinking market share, loss of key executives and falling morale.
F. Last week, the company that was once at the forefront of the personal computer revolution announced a $69 million loss for the quarter which ended on December 29.
G. Grape’s recovery dates from the management’s decision to increase their share in the European market.
H. News of a potential deal emerged as Grape began what could be its last annual shareholder meeting as an independent company.
返指方法一：用this;that和他们的复数形式these和those清楚地返指前文中提到的事物和事实;用such作为限定词或形容词返指刚刚提及的事物。如本练习中的：9，10，13，14。
重要词汇和表达：
Speculation; imminent; takeover; bidding; at the center of; redundant; lucrative; put the finishing touches on; acquire; swap; forefront;
小资料：
Brief History of Planet Company
Are you tired of moving from hosting company to hosting company? Do you need more than just space and bandwidth? Internet Services, Inc. a Delaware corporation, doing business as The Planet, was founded in 1994. This privately held company is focused on customer-driven web hosting solutions and award winning customer service. Our services and solutions are driven from direct customer feedback and changing market forces. For Example, the introduction of our online support portal ORBIT was derived from repeated requests from customers for more control and access to their offsite hosting facility. Our ORBIT system now allows each customer to manage a host of services online including DNS changes, email changes, bandwidth monitoring, server monitoring, server reboots, hands and eyes requests, datacenter visits, managed reports, network availability and much more. With the recent shift to outsourcing, The Planet has responded with a wide range of administrative services from system engineers to network architects to certified database administrators. Our goal is to offer the most complete hosting package in the market place at very aggressive pricing.
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